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Mela Project

Mela Project was the result of joint collaboration between Psychologists in UK, Ireland, and India to study the effect of collective participation in the Magh Mela. The project was funded by ESRC, UK. A brief overview of this project can be found in a pack we produced for the media: This work was also featured in the Feb (2014) issue of National Geographic Magazine (Karma of the Crowd).

Mela Project Team in Scotland

Collective participation is important for well-being

Findings from a Social Psychological investigation of the consequences of participating in the Magh Mela has been published in PLOS ONE. The longitudinal study found that participants reported enhanced physical and mental well-being after the event. For more information see,

Social Influence on Perception

A paper on the effect of social meaning (attributing an ambiguous noise to mela or city) on duration judgments has been accepted for publication in Psychological Science.


Faculty Involved in the Project

Postdoctoral Fellows
  • Dr. Sammyh Khan (University of Dundee, UK)
  • Dr. Shruti Tewari (University of Allahabad, India)
  • Dr. Kavita Pandey (University of Allahabad, India)
  • Dr. Shail Shankar (University of Allahabad, India)
  • Dr. Tushar Singh (University of Allahabad, India)

  • Prof. Janak Pandey (Vice Chancellor, Central University of Bihar)
  • Prof. R.C. Mishra (Benaras Hindu University)
  • Prof. R.C. Tripathi (University of Allahabad)
  • Prof. Purnima Singh, Indian Institute of Technology Delhi

Relevant Papers:
  • Hopkins, N., Reicher, S., Khan, S.S., Tewari, S., Srinivasan, N., & Stevenson, C. (2016). Explaining effervescence:  Investigating the relationship between shared social identity and positive experience in crowds. Cognition and Emotion, 30, 20-32.
  • Khan, S.S., Hopkins, N., Reicher, S., Tewari, S., Srinivasan, N., & Stevenson, C. (2016). Collective participation impacts on social identity: A longitudinal study with control data. Political Psychology, 37, 309-325.
  • Khan, S.S., Hopkins, N., Reicher, S., Tewari, S., Srinivasan, N., & Stevenson, C. (2015). Shared identity predicts enhanced health at mass gatherings. Group Processes & Intergroup Relations, 18, 504-52. 
  • Khan, S.S., Tewari, S., Srinivasan, N., Hopkins, N., Reicher, S., & Ozakinci, G. (2014). Efficacy and well-being in rural north India: The role of social identification with a large-scale community identity. European Journal of Social Psychology, 44(7), 787-798.
  • Srinivasan, N., Hopkins, N.P., Reicher, S.D., Khan, S.S., Singh, T., & Levine, M. (2013). Social meaning of ambiguous sounds influences retrospective duration judgments.Psychological Science, 24, 1060-1062.   
  • Tewari, S., Khan, S.S., Hopkins, N., Srinivasan, N., & Reicher, S. (2012). Participation in mass gatherings can benefit well-being: Longitudinal and control data from a North Indian Hindu pilgrimage event. PLOS ONE, 7(10): e47291.  
Narayanan Srinivasan,
Sep 4, 2014, 3:46 AM